- Женщины скупают до 70% мерча по франшизе Like a Dragon, даже не играя в сами игры - статистика Sega - 9 September 2026
Большую часть покупателей сувенирной продукции по культовой криминальной серии Like a Dragon (ранее Yakuza) составляют женщины. Об этом в интервью изданию Nikkei сообщил исполнительный директор Sega Сюдзи Уцуми. По его словам, от 60% до 70% продаж сопутствующих товаров приходится именно на женскую аудиторию, что стало неожиданностью для индустрии. Такой показатель выглядит парадоксально, поскольку сюжет франшизы разворачивается в закрытом и патриархальном мире японской мафии. Женские персонажи в играх чаще всего остаются на втором плане, выступая в роли романтических интересов или украшения кадра. Тем не менее харизма главных героев смогла привлечь огромную фанбазу, которая активно поддерживает бренд финансово. Глава Sega подчеркнул, что значительная часть этих покупательниц никогда самостоятельно не запускала игры. С приключениями Кадзумы Кирю и Итибана Касуги они знакомятся со стороны…
- Save Up to 75% on Like a Dragon & Yakuza Titles During the SEGA Publisher Sale - 13 August 2026
GET UP TO 75% OFF Explore these limited-time deals before they're gone! Now until August 27, get the lowest prices ever on select RGG Studio games like: The Yakuza series’ prequel story, Yakuza 0 Director’s Cut (45% off) Spinoffs including Like a Dragon: Ishin! and Like a Dragon Gaiden: The Man Who Erased His Name (75% off) Action-adventure crime thriller Judgment (75% off) …and more! Explore all the discounts here! WISHLIST OR PRE-ORDER STRANGER THAN HEAVEN Prepare for the all-new action-adventure from RGG Studio: a fifty-year, action-adventure saga of men with nowhere to go and their desperate struggle to find a home. Use extreme violence to survive, and musical talent to thrive as a showman across five cities and eras of modern Japan. https://store.steampowered.com/app/4260840/STRANGER_THAN_HEAVEN/ Keep an eye on our social channels for more Like a Dragon & Yakuza series content. -Th…
- Save up to 75% Off During the RGG Studio Developer Sale - 5 June 2026
GET UP TO 75% OFF Explore these limited-time deals before they're gone! Now until June 18, get the lowest prices ever on select RGG Studio games like: The Yakuza series’ prequel story Yakuza 0 Director’s Cut (40% off) Best-in-class JPRG Like a Dragon: Infinite Wealth (75% off) Spinoffs including Like a Dragon: Pirate Yakuza in Hawaii (75% off) The latest from the original 3D fighting series Virtua Fighter 5 R.E.V.O. World Stage (up to 50% off) …and so much more! Check out all the deals here! LEARN MORE ABOUT STRANGER THAN HEAVEN https://store.steampowered.com/app/4260840/STRANGER_THAN_HEAVEN/?curator_clanid=32528477 Prepare for the all-new action-adventure from RGG Studio: a fifty-year, action-adventure saga of men with nowhere to go and their desperate struggle to find a home. Use extreme violence to survive, and musical talent to thrive as a showman across five cities and eras of mode…
- Yakuza Kiwami 3 & Dark Ties is Now Available! - 14 February 2026
PLAY IT NOW STEAM DECK VERIFIED The wait is over. Jump into the two-in-one experience and play the extreme remake & brand-new action-packed adventure now. GET YAKUZA KIWAMI 3 & DARK TIES NOWA legend is reborn and a new legacy begins in the extreme remake of Yakuza 3, evolving every aspect of the game and adding Dark Ties, a brand-new tale of Yoshitaka Mine included as a separate experience. https://store.steampowered.com/app/3937550/Yakuza_Kiwami_3__Dark_Ties/ Keep an eye on our social channels for more Like a Dragon & Yakuza series content. -The Ryu Ga Gotoku Studio Team Twitter TikTok Facebook Instagram
- Love wins: This woman has 'married' a cardboard cutout of Kazuma Kiryu from the Like a Dragon games - 13 December 2025
It no longer matters whether you believe RPGs should have more romance in them or less ; the tender bonds between gamer and NPC have broken their containment in worlds virtual. At a recent event held by Sega celebrating the Like a Dragon series' 20th anniversary, a woman who goes by lala_nyan0617 on X donned a wedding dress and locked arms (er, tried to) with her new (pretend) husband: a cardboard cutout of Kazuma Kiryu from Like a Dragon... Read more.
- Check Out Everything Revealed from the Newest RGG Direct - 25 September 2025
Check out all the exciting game reveals and announcements from the newest RGG Direct. Watch it now!Keep an eye on our social channels for more Like a Dragon content. -The Ryu Ga Gotoku Studio Team
- Check Out Everything Shown During the Newest Like a Dragon Direct - 11 January 2025
Get details on the latest news from RGG Studio, just revealed during the Like a Dragon Direct. WATCH THE NEWEST LIKE A DRAGON DIRECT NOW https://store.steampowered.com/app/1235140/Yakuza_Like_a_Dragon/ Keep an eye on our social channels for more Like a Dragon content. -The Ryu Ga Gotoku Studio Team Twitter TikTok Facebook Instagram
- Happy Birthday, Ichiban! - 2 January 2025
HAPPY BIRTHDAY, ICHIBAN A dreamer, party leader, hero, and more... there’s so much to celebrate about Ichiban Kasuga on his special day. Here’s to a legend who has inspired us all with his infectious charisma, optimism, and kindness! Reminisce on the hero of Yokohama’s best moments through our celebratory birthday short here! EMBARK ON ICHIBAN & NANCY’S LATEST ADVENTURE Pre-order Like a Dragon: Pirate Yakuza in Hawaii to add Ichiban Kasuga and his pet crawfish Nancy to your pirate crew, plus receive two of Ichiban Kasuga’s special outfits! Check them out in action and get a special look at Majima sporting Ichiban’s iconic threads below. https://store.steampowered.com/app/3061810/Like_a_Dragon_Pirate_Yakuza_in_Hawaii/ Keep an eye on our social channels for more Like a Dragon content. -The Ryu Ga Gotoku Studio Team Twitter TikTok Facebook Instagram
- Like a Dragon: Yakuza's first trailer is grim, violent, stylish, and has absolutely no karaoke whatsoever - 30 September 2024
I'm not really a Yakuza guy so take it for what it's worth, but when I think of the series I think of, well, this:.. Read more.
- See What Was Revealed at RGG SUMMIT 2024 - 21 September 2024
SEE EVERYTHING THAT WAS ANNOUNCED AT RGG SUMMIT 2024 Learn more about the newly revealed title Like a Dragon: Pirate Yakuza in Hawaii, Tokyo Game Show activities, and more! WATCH RGG SUMMIT 2024 NOW EMBARK ON AN OVER-THE-TOP, MODERN-DAY PIRATE ADVENTURE! Once feared as the most formidable yakuza, now pirate captain Goro Majima and his crew engage in exhilarating combat on land and sea in the hunt for lost memories and a legendary treasure when Like a Dragon: Pirate Yakuza in Hawaii releases on February 28! WATCH THE REVEAL TRAILER NOW PRE-ORDER NOW Add Ichiban Kasuga and his pet crawfish Nancy to your pirate crew, as well as the ability to change into two of Ichiban's iconic outfits when you pre-order the game! https://store.steampowered.com/app/3061810/Like_a_Dragon_Pirate_Yakuza_in_Hawaii/ GET MORE BOOTY WITH THE DIGITAL DELUXE EDITION Upgrade to the Digital Deluxe Edition and unlock…
- Venture across Japan and Hawaii with the LIKE A DRAGON Series Starter Pack - 10 August 2024
Rise like a dragon in the epic RPG adventures across modern-day Japan and Hawaii with the unstoppable underdog, Ichiban Kasuga and his party of society’s outcasts. The LIKE A DRAGON Series Starter pack offers a new point of entry in the Like a Dragon series with two acclaimed games: Yakuza: Like a Dragon and Like a Dragon: Infinite Wealth. INCLUDED IN THE BUNDLE Yakuza: Like a Dragon – Wield your trusty bat and form unlikely friendships while toppling foes with dynamic RPG combat as you untangle the mystery of why your yakuza boss attempted to kill you after serving 18 years in prison to protect him. Like a Dragon: Infinite Wealth – Live it up in Japan and explore all Hawaii has to offer in an action-packed RPG adventure so big it spans the Pacific where two larger-than-life-heroes and their allies are brought together by the hand of fate to shape the yakuza’s future. GET THE BUNDLE NOW…
- Yakuza producer still won't put Kiryu in a goddamn fighting game, or possibly any future videogame for that matter: 'I think going cross-medium is the better way to go about it' - 6 August 2024
Despite Kazuma Kiryu spending smacking people across the face with his fists and throwing whole-ass motorbikes at them, he's still shied away from guest-starring in any fighting games. That's largely down to original series creator Toshihiro Nagoshi telling Red Bull back in 2020 that he didn't want to see Kiryu attacking any women... Read more.
- Sega files mysterious 'Yakuza Wars' trademark right after Like A Dragon studio teases fans that the next game will leave them 'surprised' - 5 August 2024
You ask me, you're not a real series until you have a decent "Wars" game in your arsenal. GTA: Chinatown Wars, Dune: Spice Wars, Star Wars: Empire at… Wars. Who had ever heard of any of those series before they had some wars to their name? No one, I bet... Read more.
- The Like a Dragon live action show's first trailer isn't giving the same vibe as the games, but it still might make for some great martial arts-infused noir - 27 July 2024
mazon Prime has released a first teaser trailer for its upcoming Like a Dragon: Yakuza adaptation. It's a short teaser, but definitely feels more gritty and serious than the games' sometimes goofy, always surreal brand of melodrama... Read more.
- Авторы Like a Dragon пообещали удивить фанатов Yakuza своей следующей игрой - 8 July 2024
Авторы игр серии Like a Dragon из студии Ryu Ga Gotoku посетили мероприятие Essence of Fandom на Anime Expo. Во время своего выступления они упомянули работу над своим следующим проектом.
- After two years of silence, Metal Slug Tactics returns with a new trailer and a promise that it's coming this fall - 4 June 2024
Remember Metal Slug Tactics? Don't feel bad if the answer is no: It was announced out of nowhere in June 2021, showed off a spot of gameplay a couple months later, and then—aside from a "coming in 2023" announcement in August 2022 that didn't pan out—completely fell off the radar. But now it's back, with a new trailer and word that, for real this time, it will be out in the fall... Read more.
- Hot on the heels of its hit Fallout show, Amazon is releasing a 'gritty' series based on the Yakuza games later this year - 4 June 2024
Following the massive success of its Fallout series, a critical and commercial hit that sparked an unprecedented uptick of interest in the games, Amazon has announced that a live-action series based on Yakuza: Like a Dragon called, creatively, Like a Dragon: Yakuza will debut later this year... Read more.
- Сериал по "Якудзе" от Amazon выйдет в октябре — первые детали - 4 June 2024
Стриминговый сервис Amazon Prime Video объявил, что премьера японского сериала Like a Dragon: Yakuza , основанного на одноименной серии игр от SEGA , состоится 25 октября .
- Grab these eight amazing Steam Deck games for just $12 - 8 May 2024
Another brand new slate of games has just dropped as part of Humble Choice, and once again Steam Deck owners can rejoice at the quality of games on offer, and their compatibility with Valve's handheld. Headlined by Yakuza: Like A Dragon, there are eight games in total on offer for just $11.99, which represents a huge saving versus the MSRP on Steam. We adore the Steam Deck and consider it to be the best handheld gaming PC on the market right now, and the Humble Choice lineup offers a really cost-effective way to beef up your library with games that are highly rated on Steam. Read the rest of the story... RELATED LINKS: Ex Blizzard boss urges fans to stop taking "shots" at Phil Spencer 2023's best Game Pass surprise ends like "a pilot of a TV show" QuakeCon sale gives you up to 85% off these essential FPS games
- Инсайдер: В 2026 году SEGA выпустит две новые Jet Set Radio на Unreal Engine 5 — ремейк и перезапуск - 6 May 2024
Во время церемонии The Game Awards 2023 компания SEGA объявила о возрождении Jet Set Radio . Анонс не раскрыл много подробностей, но если верить новому инсайду, в разработке находится не один, а сразу два отдельных проекта серии .
