- 25,000 Wishlists 🤯 - 16 September 2026
🔥 25,000 Wishlists & Launch Day Updates🔥Hey everyone!First of all - things really started heating up recently, and we're happy to announce It's Fine is now sitting at 25,000 wishlists 🤯 Thanks for cooking with us, this number is so surreal that even Joe is pleased. For now.Here's the final release date and hour: September 23, 2026 | 05:30pm IDT / 7:30am PDT🪙 Launch Discount & Bundles 🪙It's Fine will release with a time-limited 10% launch discount, and a bunch of bundles that will provide additional discounts on top of that:First of all, we teamed up with 2 incredible games that release about the same time as us for a special discount: IGTAP & Nightwater, so make sure you check these out. We truly believe if you enjoyed It's Fine, you should also really dig both of these unique games 🤘On top of that, more discounts will be available for anyone purchasing or already owning any of th…
- Notice: It's Fine demo saves will not be supported in the full game - 15 September 2026
Hey everyone!Due to big system changes made to the game, it was too difficult to make demo saves sadly won't work in the full game.Because of this, and also because we feel the demo is already very much behind the full game and does not properly represent it, we will be removing the demo from Steam once the full game launches (September 23) Apologies to anyone this may effect, and thanks for your understanding! See you on launch day ❤️
- It's Fine launches September 23 🔥 - 12 August 2026
🔥 IT'S FINE - Out September 23, 2026 🔥Hey everyone!We're absolutely thrilled to announce that It's Fine will be coming out September 23, 2026!Can't believe it's finally coming. What a trip.So, here's what you can expect to find in the full game:New Room Stations, each more ridiculous than the last, featuring a unique mechanic, three challenges, and dedicated room upgradesTons of new upgrades that change - or completely transform - existing mechanics and visuals around the roomA whole new prestige layer, where you and Joe will travel through the space-time continuum to make sure the game launches on timeDozens of achievements, secrets, and Easter eggs, so there's never a dull moment while grindingA grand ending (or endings? hmm)Will you and Joe make it on time? Guess we'll find out soon 🐶💵 Pricing 💵It's Fine will launch at $9.99 USD, with regional pricing adjustments and a 10% launc…
- 13.5k Wishlists & Raffle Winners Announcement! - 24 June 2026
🔥Steam Next Fest Is Over🔥Hey everyone! so we've an an incredibly successful SNF, and we are proud to say that It's Fine just crossed 13,500 Wishlists!That's more than our wildest dreams, so yeah - thanks a lot! ❤️We're now back at developing the game in full force, and we'll announce the release date soon so stay tuned 👀🎁SNF Raffle Winners🎁We've closed the raffle and will email the winners soon, so make sure you keep an eye on your mailbox to see if you've won! gl to all participants, and thanks for taking part in the raffle and beating the demo!We'll also take this moment for a friendly reminder to leave an honest review of the demo on Steam, and join our Discord community - https://discord.gg/h7mBESB2GTThat's it for today, thanks again for everyone involved in this crazy trip, we couldn't do it without you. Release date announcement coming soon. Peace!Cat & Dog, Buma Games
- Steam Next Fest Update 🔥 - 15 June 2026
🔥Steam Next Fest Update🔥Hey legends! we're happy to announce that It's Fine will be on this SNF, with a new Demo V2!The new version has been up for the past couple of days, and includes:Reworked stations, challenges, and rebalancingNew content, achievements, secrets, Joe skin, dialogs, and musicPolished UI/UX and SFX overhaulWe're excited for you to check it out, and hope you enjoy putting a couple more runs on it before the release 🎉🎁Steam Next Fest Special Raffle🎁We'll be running a raffle for the duration of the festival, where you can win 1 of 15 free copies of the game! want in? easy:Beat the demo* during the fest, claim your special code, leave contact info, and you're in! gl*Beat the demo = unlock the final available station and see the demo end dialog. If you already beat it, you'll have to come back again and unlock the last station again, but if you already completed the g…
- Dev Update - 12 May 2026
Dev Update Hey everyone! here's a quick update about the current dev status and what's next for IT'S FINEFirst of all, there's a massive patch for the demo that's expected to arrive mid-June and will include: Botfarm reworkGPUs reworkImproved challengesRebalancing and better phasingMore content: prestige node , achievements, and a new secretLeaderboard system for timed runsNew panels and menusQoL Features like muting specific stations or pinning panelsNew Music & SFXsUX/UI polishesBug fixesAnd more..! We've also progressed really well into the development of the full game!We feel like in the past 1-2 years a lot of games in the idle/incremental genre are dropping great demos, only to be followed up by an underwhelming full release... Trust us when we say this is NOT going to be the case with IT'S FINE.We don't wanna spoil too much so here's a small sneak peak of some..... things. 👀 Tha…
- Community Challenge #1 - Lore Masters 🏆 - 20 April 2026
🏆 COMMUNITY CHALLENGE #1 - LORE MASTERS 🏆Alright legends, super excited to announce the first community challenge - It's Fine Lore Masters!Join our Discord, get the Lore Master role, and enter a raffle where the winner gets:- A super awesome custom made Lore Master Joe T-Shirt - we're only making one of these so if the game ever blows up you can sell it on eBay 👕- A High Quality It's Fine Stickers Sheet - so you can show everyone how big of a nerd you are 🤓Ready to rumble? great! The challenge is simple - join our Discord server, answer the Lore Masters Quiz, and you'll be granted the Lore Master role, getting you into the secret Lore Masters channel and the raffle!Quiz: https://forms.gle/bdHDKqZHY82YLHP16Pay Attention - you can only answer once, and must answer all 11 questions correctly 🫣You will 100% find all the answers in game, so if you're unsure about something, keep looking…
- DEMO OUT NOW! - 16 April 2026
DEMO IS OUT!Wow. When quitting our jobs a couple of months ago, me and Cat told ourselves that since its our first game, we should do something simple, tiny, and not get attached to it. Just push it to Steam and see what happens.That obviously didn't work out, and here we are, launching the demo of our debut game with over 5,000 Wishlists.Huge, and we mean HUGE credit goes to our awesome community and playtesters. You the real MVPs ❤️ So here's what you'll find in the Demo 🎮About 45-60 minutes of gameplay content20 Achievements3 Secrets3 Skins for JoeWhat's Next 🧑💻So in the next week or two we'll be working on getting a MacOS build asap so all you real programmers out there can enjoy the game as well, plus implementing a Leaderboards systems for speed runners. After that we'll return to work on the full game, but you can expect some demo surprises before the release 😎Discord Commun…
- Demo Release Announcement - 2 April 2026
Demo Is Coming - April 16th!Hey legends!So after months of playtesting the game, the demo version is ready and coming out on April 16th!Demo Content & Features 👨💻So in the past months we've been playtesting the hell of It's Fine. The reason behind the tedious playtest process is that it was really important for us to try and have a fresh take on the genre with some unique mechanics and gameplay, while still making sure its approachable, and FUN(!!)That took a lot of adding, removing, and tweaking of mechanics, gameplay, and UX/UI, but now It's Fine is at a point we're really satisfied with, and ready to be shared with the world 🤯Demo Content & Features 🎮The demo is expected to last 45-60 minutes for a new player, and will include the first couple of stations, rooms upgrades, 2-3 prestiges, leaderboards, and achievements. Can't wait for you to play it!*We're also doing our best to r…
- Patch Notes - Playtest v0.0.22 - 4 March 2026
📜 Playtest v0.0.22 Patch Notes 📜-- Notes on Platforms Support --Ultrawide Screens: Should work just fine now on all types and resolutions of Ultrawide screens 🤘Linux: Available and working 🤘Steam Deck: Technically it should work OKish on Steam Decks now, but we still didn't properly set up Steam Deck controls and tested it! We're defiantly planning to do that in the future so stay tuned!Mac: Will be available soon, hopefully before the public Demo release. New Features- Room Upgrades: Use the company's credit card to buy additional stuff that will spawn in the room and provide various effects and bonuses- Added ESC menu: you can now actually exit the game 😅Gameplay- Refactored the Overdrive system- Added more passive-leaning Overdrive upgrades in the Dreamtree- Increased Dreamtree upgrades effects and bonuses. Prestige should now feel more meaningful even when not specing towards a…
- Playtest - Last Round! - 4 March 2026
Update #4 - Last Pre-demo Playtest RoundHello legends!It's been a very intense month of playtest rounds and some behind the scenes work, and boy we have a TON of great updates for you today! lets get right to it:Playtest & Dev Status 🎮After some really intense playtest rounds, fixes, tweaks, and a lot of thinking and fine tuning - we're now very proud to announce we've reached a state of the game we're very happy with 🤩And also we've fixed a lot of bug. like, a LOT.Anyways, we're now sending another big wave of playtest invites, to what would hopefully be (almost) the public demo version of the game 🫨The changelog from the initial playtest version to this one is huge, and will be posted in a separate patch-notes post.If you wanna join the playtest and didn't get a Steam invite (sorry, its random!) join our Discord and send us a message 🙏New Discord 💬Better late than never right? We…
- Playtest Update - 22 January 2026
Update #3 - Delays, Playtests & 2,000 Wishlists!Yo! It's been a while!First things first - if you've been following us, you know that this "weekly" update is actually almost a month late. Let's get that out of the way: we had some (very!) unfortunate personal situations that took all our time and energy, so we went off the radar for the past 3-4 weeks.The good news? Everything is completely fine now. We’re good, we’re back on track, and we are hustling like crazy on the game! Over the past 2 days, we've sent hundreds of new invites to the playtest, and now that we got everything under control, expect regular updates on time again!Schedule Update 📅Speaking of time... well... We'll be completely honest - we ****ed up.The full release will be delayed to this Summer, probably mid-late July.After the massive downtime we had, plus some rethinking regarding mechanics and the amount of content…
- Playtest Signups OPEN! - 24 December 2025
Weekly Update #2 - Playtests!Hey everyone!We decided to make here a weekly summary with updates, dev progress, stats, and other goodies!Please let us know in comments if you want to ask something specific for the next weekly? Or just say hello! We read everything and respond to all!Big day today! Playtest signups are now OPEN!You can go to the page to Request Access and be among the first to try out 'It's Fine' 🥳We are working like crazy on the game, and we can't wait for you to play and hear what you think, good or bad! We will start sending invitations in about a week! New Title Screen & Dev Update!So here is where we are - we have all the core systems in place and working, a bunch of content, and the game feels more and more complete every day!We are now packing it up for the playtest build. It is technically ready - but just needs a bit more balancing and fine tuning before we ship…
- UPDATE: A New Direction & Playtest Coming Soon - 17 December 2025
Hello everyone,This is our first post here, and we'll be completely honest about why we changed the name and theme of the game, and what you can expect going forward!So, lets start with what happened - this game's theme was supposed to be a crypto satire, but after getting banned from every social media we opened for over a week, we realized that:A) That's a big issue.B) If we ever decide to try running marketing / PR / ads it will be an even bigger issue.C) It might also be problematic for content creators - would a big YouTuber risk playing this game and having "Crypto" in the vid title or putting lines like "get Crypto grinder now" in the description?So after we realized the problems with our 'genius' crypto theme, we decided to change the title and theme.Welcome to the new game: IT'S FINE.It’s Fine is an active incremental clicker about being an indie game dev. You are building a ga…
