Version 0.11 released — Automobile Tycoon Steam update #79917

This version focuses on marketing and on convenience improvements. Added marketing screen where you can manipulate your company's brand and added...

Steam App
Automobile Tycoon (656490)
Event type
patch note
Published
20 September 2017 - 09:21:12 UTC
Source
steam_community_announcements
This version focuses on marketing and on convenience improvements. Added marketing screen where you can manipulate your company's brand and added numerous improvements like option to archive outdated cars and components, more sorting options, etc. New brand system is divided into 3 categories: wealth segment (luxury, medium class, mass market), region and car type. You set marketing budget in which type of brand to invest and the final brand of the car depends on those. For example if you want to primarily sell limousines in North America you might want to set a high budget for luxury segment (since limousines have a high demand in luxury segment), North America region and limousine car type. You might also decide to produce expensive sports cars since those are kind of compatible with this marketing setup. If on the other hand you prefer to sell to mass market you might focus on marketi...

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